.tpl-guide-marketing{--gm-gain:var(--color-recommended);--gm-gain-soft:#22c55e1a;--gm-gain-line:#22c55e4d;--gm-gain-glow:#22c55e26;--gm-warn:var(--color-rating);--gm-warn-soft:#f59e0b1a;--gm-warn-line:#f59e0b4d;--gm-rail:268px;--gm-rail-gap:var(--space-12);--gm-sticky-top:96px;--gm-card-bg:var(--color-bg-alt);--gm-card-line:var(--color-white-08);--gm-radius:var(--radius-lg)}@media (min-width:1080px){.tpl-guide-marketing .guide-page{grid-template-columns:var(--gm-rail) minmax(0, 1fr);column-gap:var(--gm-rail-gap);align-items:start;display:grid}.tpl-guide-marketing .guide-page>*{grid-column:1/-1;min-width:0}.tpl-guide-marketing .guide-page>.guide-toc{top:var(--gm-sticky-top);max-height:calc(100vh - var(--gm-sticky-top) - var(--space-8));overscroll-behavior:contain;grid-column:1/2;align-self:start;position:sticky;overflow-y:auto}.tpl-guide-marketing .guide-page>.guide-body{grid-column:2/-1}}.tpl-guide-marketing .guide-hero{text-align:left;max-width:820px;padding-bottom:var(--space-8);margin-inline-start:0;margin-inline-end:0}.tpl-guide-marketing .guide-hero-section .guide-hero{max-width:var(--container-max);margin-inline-start:auto;margin-inline-end:auto;padding:0}.tpl-guide-marketing .guide-hero-section .guide-hero>*{max-width:820px}.tpl-guide-marketing .guide-hero .section-label{align-items:center;gap:.5rem;display:inline-flex}.tpl-guide-marketing .guide-hero .section-label:before{content:"";border-radius:var(--radius-full);background:var(--gm-gain);width:7px;height:7px;box-shadow:0 0 0 4px var(--gm-gain-glow);flex-shrink:0}.tpl-guide-marketing .guide-hero .heading-text-2{letter-spacing:-.015em;line-height:1.15}.tpl-guide-marketing .guide-hero .body-text-3{max-width:66ch;color:var(--color-text)}.tpl-guide-marketing .guide-meta{padding-top:var(--space-4);margin-top:var(--space-6);border-top:none;justify-content:flex-start;position:relative}.tpl-guide-marketing .guide-meta:before{content:"";left:0;right:0;background:linear-gradient(90deg, var(--gm-gain-line) 0%, var(--color-border) 38%, transparent 100%);height:1px;position:absolute;top:0}.tpl-guide-marketing .guide-toc{max-width:none;margin:0 0 var(--space-12);padding:var(--space-5) var(--space-5) var(--space-4);background:var(--gm-card-bg);border:1px solid var(--gm-card-line);border-radius:var(--gm-radius);counter-reset:gm-toc}.tpl-guide-marketing .guide-toc__label{margin-bottom:var(--space-4);align-items:center;gap:.5rem;display:flex}.tpl-guide-marketing .guide-toc__label:after{content:"";background:linear-gradient(90deg, var(--gm-gain-line), transparent);flex:1;height:1px}.tpl-guide-marketing .guide-toc ol{gap:0;padding-left:0;list-style:none}.tpl-guide-marketing .guide-toc li{counter-increment:gm-toc;padding-left:1.9rem;position:relative}.tpl-guide-marketing .guide-toc li:before{content:"";background:var(--color-border);width:1px;position:absolute;top:0;bottom:0;left:.53rem}.tpl-guide-marketing .guide-toc li:first-child:before{top:.95rem}.tpl-guide-marketing .guide-toc li:last-child:before{bottom:calc(100% - .95rem)}.tpl-guide-marketing .guide-toc li:after{content:counter(gm-toc);border-radius:var(--radius-full);background:var(--color-bg);border:1px solid var(--gm-gain-line);width:1.15rem;height:1.15rem;color:var(--gm-gain);font-family:var(--font-mono);font-size:.62rem;font-weight:var(--font-weight-bold);text-align:center;font-variant-numeric:tabular-nums;line-height:1.05rem;position:absolute;top:.42rem;left:0}.tpl-guide-marketing .guide-toc li a{border-radius:var(--radius-sm);padding:.4rem 0;font-size:.85rem;line-height:1.4}.tpl-guide-marketing .guide-toc li a:hover{color:var(--gm-gain)}.tpl-guide-marketing .guide-body{counter-reset:gm-section;max-width:780px;margin-inline-start:0;margin-inline-end:0}.tpl-guide-marketing .guide-section{padding:var(--space-10) 0;border-top:none;position:relative}.tpl-guide-marketing .guide-section+.guide-section:before{content:"";left:0;right:0;background:linear-gradient(90deg, var(--gm-gain-line) 0%, var(--color-border) 30%, transparent 92%);height:1px;position:absolute;top:0}.tpl-guide-marketing .guide-section h2{letter-spacing:-.01em;align-items:center;gap:.85rem;font-size:1.55rem;line-height:1.25;display:flex}.tpl-guide-marketing .guide-section:not(.guide-section--nonum){counter-increment:gm-section}.tpl-guide-marketing .guide-section:not(.guide-section--nonum)>h2:before{content:counter(gm-section, decimal-leading-zero);border:1px solid var(--gm-gain-line);border-radius:var(--radius-md);background:var(--gm-gain-soft);min-width:2.3rem;color:var(--gm-gain);font-family:var(--font-mono);font-size:.82rem;font-weight:var(--font-weight-bold);text-align:center;font-variant-numeric:tabular-nums;flex-shrink:0;align-self:flex-start;padding:.2rem 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.gm-metric__label{font-size:.8rem;font-weight:var(--font-weight-semibold);letter-spacing:.04em;text-transform:uppercase;color:var(--color-text-inverse);margin:0}.tpl-guide-marketing .gm-metric__note{margin:var(--space-2) 0 0;color:var(--color-text-muted);font-size:.8rem;line-height:1.45}.tpl-guide-marketing .gm-funnel{gap:var(--space-2);margin:var(--space-6) 0;flex-direction:column;padding:0;list-style:none;display:flex}.tpl-guide-marketing .gm-funnel__stage{align-items:baseline;column-gap:var(--space-4);width:100%;padding:var(--space-3) var(--space-5);background:linear-gradient(90deg, var(--gm-gain-soft), transparent 85%), var(--gm-card-bg);border:1px solid var(--gm-card-line);border-left:3px solid var(--gm-gain);border-radius:var(--radius-md);grid-template-columns:minmax(0,1fr) auto;margin-inline-start:auto;margin-inline-end:auto;font-size:.95rem;display:grid}.tpl-guide-marketing .gm-funnel__stage:nth-child(2){width:88%}.tpl-guide-marketing .gm-funnel__stage:nth-child(3){width:76%}.tpl-guide-marketing .gm-funnel__stage:nth-child(4){width:64%}.tpl-guide-marketing .gm-funnel__stage:nth-child(5){width:52%}.tpl-guide-marketing .gm-funnel__stage:nth-child(6){width:44%}.tpl-guide-marketing .gm-funnel__stage:nth-child(n+7){width:38%}.tpl-guide-marketing .gm-funnel__stage-label{font-weight:var(--font-weight-semibold);color:var(--color-text-inverse)}.tpl-guide-marketing .gm-funnel__stage-value{font-family:var(--font-mono);font-size:.95rem;font-weight:var(--font-weight-bold);color:var(--gm-gain);font-variant-numeric:tabular-nums;white-space:nowrap}.tpl-guide-marketing .gm-funnel__stage-note{margin-top:var(--space-1);color:var(--color-text-muted);grid-column:1/-1;font-size:.8rem;line-height:1.45}@media (max-width:767px){.tpl-guide-marketing .gm-funnel__stage,.tpl-guide-marketing .gm-funnel__stage:nth-child(n){width:100%}}.tpl-guide-marketing .gm-outcome{gap:var(--space-4);margin:var(--space-6) 0;display:grid}@media (min-width:640px){.tpl-guide-marketing .gm-outcome{gap:var(--space-8);grid-template-columns:1fr 1fr}}.tpl-guide-marketing .gm-outcome__move,.tpl-guide-marketing .gm-outcome__result{padding:var(--space-5);border:1px solid var(--gm-card-line);border-radius:var(--gm-radius);background:var(--gm-card-bg);position:relative}.tpl-guide-marketing .gm-outcome__result{border-color:var(--gm-gain-line);background:linear-gradient(160deg, var(--gm-gain-soft), transparent 60%), var(--gm-card-bg)}.tpl-guide-marketing .gm-outcome__result:before{content:"";top:calc(var(--space-4) * -1);border-right:2px solid var(--gm-gain);border-bottom:2px solid var(--gm-gain);width:9px;height:9px;position:absolute;left:50%;transform:translate(-50%)rotate(45deg)}@media (min-width:640px){.tpl-guide-marketing .gm-outcome__result:before{top:50%;left:calc(var(--space-8) * -.5);transform:translate(-50%,-50%)rotate(-45deg)}}.tpl-guide-marketing .gm-outcome__kicker{margin:0 0 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.gm-benchmark__value{font-family:var(--font-mono);font-size:.85rem;font-weight:var(--font-weight-bold);color:var(--gm-gain);font-variant-numeric:tabular-nums;white-space:nowrap}.tpl-guide-marketing .gm-benchmark__track{border-radius:var(--radius-full);background:var(--color-white-05);border:1px solid var(--color-border);grid-column:1/-1;height:8px;display:block;overflow:hidden}.tpl-guide-marketing .gm-benchmark__fill{border-radius:var(--radius-full);background:linear-gradient(90deg, #22c55e99, var(--gm-gain));width:0;height:100%;display:block}.tpl-guide-marketing .gm-benchmark__fill--warn{background:linear-gradient(90deg, #f59e0b99, var(--gm-warn))}.tpl-guide-marketing .gm-benchmark__fill--low{background:linear-gradient(90deg, var(--color-accent-30), var(--color-accent-text))}.tpl-guide-marketing .gm-benchmark__fill--p5{width:5%}.tpl-guide-marketing .gm-benchmark__fill--p10{width:10%}.tpl-guide-marketing .gm-benchmark__fill--p15{width:15%}.tpl-guide-marketing .gm-benchmark__fill--p20{width:20%}.tpl-guide-marketing .gm-benchmark__fill--p25{width:25%}.tpl-guide-marketing .gm-benchmark__fill--p30{width:30%}.tpl-guide-marketing .gm-benchmark__fill--p35{width:35%}.tpl-guide-marketing .gm-benchmark__fill--p40{width:40%}.tpl-guide-marketing .gm-benchmark__fill--p45{width:45%}.tpl-guide-marketing .gm-benchmark__fill--p50{width:50%}.tpl-guide-marketing .gm-benchmark__fill--p55{width:55%}.tpl-guide-marketing .gm-benchmark__fill--p60{width:60%}.tpl-guide-marketing .gm-benchmark__fill--p65{width:65%}.tpl-guide-marketing .gm-benchmark__fill--p70{width:70%}.tpl-guide-marketing .gm-benchmark__fill--p75{width:75%}.tpl-guide-marketing .gm-benchmark__fill--p80{width:80%}.tpl-guide-marketing .gm-benchmark__fill--p85{width:85%}.tpl-guide-marketing .gm-benchmark__fill--p90{width:90%}.tpl-guide-marketing .gm-benchmark__fill--p95{width:95%}.tpl-guide-marketing .gm-benchmark__fill--p100{width:100%}.tpl-guide-marketing 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.gm-timeline__what{color:var(--color-text);margin:0;font-size:.95rem;line-height:1.65}.tpl-guide-marketing .gm-source{margin:0 0 var(--space-6);padding-left:var(--space-4);border-left:2px solid var(--color-border);color:var(--color-text-muted);font-size:.78rem;line-height:1.5;display:block}.tpl-guide-marketing .guide-takeaways{padding:var(--space-5) var(--space-5) var(--space-5) var(--space-4);margin:var(--space-4) 0 0;gap:var(--space-4);background:linear-gradient(160deg, var(--gm-gain-soft), transparent 45%), var(--gm-card-bg);border:1px solid var(--gm-gain-line);border-radius:var(--gm-radius);list-style:none}.tpl-guide-marketing .guide-takeaways li{padding-left:1.9rem;font-size:.95rem;line-height:1.7;position:relative}.tpl-guide-marketing .guide-takeaways li:before{content:"";border-right:2px solid var(--gm-gain);border-bottom:2px solid var(--gm-gain);width:5px;height:10px;position:absolute;top:.42rem;left:.35rem;transform:rotate(45deg)}.tpl-guide-marketing .faq-list{max-width:none;margin-inline-start:0;margin-inline-end:0}.tpl-guide-marketing .faq-item-wrap{border-bottom:1px solid var(--color-border)}.tpl-guide-marketing details.faq-item>summary{padding:1.05rem 0;font-size:1rem}.tpl-guide-marketing .faq-item-wrap .faq-toggle,.tpl-guide-marketing details.faq-item[open]>summary{color:var(--gm-gain)}.tpl-guide-marketing details.faq-item[open] .faq-answer{padding-left:var(--space-4);border-left:2px solid var(--gm-gain-line);font-size:.95rem}.tpl-guide-marketing .related-links-block{max-width:none;padding-block:var(--space-8);margin-inline-start:0;margin-inline-end:0}.tpl-guide-marketing .related-links-list{gap:var(--space-3)}.tpl-guide-marketing .related-links-list li a{border:1px solid var(--color-border);border-radius:var(--radius-full);background:var(--gm-card-bg);transition:border-color var(--transition-fast), background var(--transition-fast);padding:.45rem 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