Vertical · Contractors & Home Service

Contractor websites built to generate leads

Most contractor sites fail at two jobs: ranking in local search and converting a referral into a phone call. A fast, clean, custom site with dedicated service pages, a project gallery, and proper local SEO setup does both — without a monthly Wix subscription and a template that looks like every other contractor in town.

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What a contractor site actually needs

Individual service pages

One page per service — roof repair, roof replacement, gutters, inspections. Each page targets its own search keyword and ranks independently. A single "Services" page is weaker for SEO and harder for customers to share.

Project gallery

Optimized photos of completed work — before/after, in-progress, finished. Web-optimized (WebP, responsive, lazy-loaded) so the gallery loads fast. Good photo content builds trust and gives Google real content to index.

Quote request form

A form that captures name, phone, service type, and brief description. Routes to your email, rate-limited to prevent spam. Visible above the fold on mobile — not buried below a wall of copy.

Local SEO built in

LocalBusiness schema with service area declarations, Google Business Profile sync review, NAP consistency check, Google Search Console setup. Technical SEO included with every multi-page build.

Testimonials & reviews

Customer testimonials with Review schema markup for potential rich snippets in search results. Or a dynamic Google Reviews embed if you prefer to pull live ratings. Either way, social proof is prominent, not an afterthought.

Fast on mobile

Most contractor searches happen on a phone. Core Web Vitals in the green zone, above-the-fold content visible immediately, click-to-call phone number in the header. No spinner, no bloated JavaScript bundle, no 3-second wait.

Why not a template builder

Page builders like Wix, Squarespace, and GoDaddy Website Builder ship a JavaScript runtime that loads before anything else on the page. On a slow mobile connection — which is most contractor searches, since people are often on-site or driving when they search — that's a second or two of blank screen before anything renders. Google measures this. It factors into ranking.

Beyond speed: templates are identical to every other contractor using the same platform. The site that looks and loads like a custom build gets the call; the one that looks like a free template gets passed over, even if the work is better.

Pricing

Single-page sites with services, service area, and a quote form start at $1,000. Multi-page sites with individual service pages, project gallery, testimonials, and about page typically run $1,800–$3,500. Technical SEO setup included with all multi-page builds.

Optional managed hosting from $30/month — nightly backups, SSL, uptime monitoring, and content edit hours to keep the site current without calling a developer.

Full pricing breakdown →

Common questions

Single-page sites covering services, service area, and a quote request form start at $1,000. Multi-page sites with individual service pages, project gallery, testimonials, and a before/after section typically run $1,800–$3,500. Technical SEO setup — LocalBusiness schema, Google Search Console, Core Web Vitals — is included with all multi-page builds at no extra charge. Full pricing breakdown →
Lead generation comes from two directions: search traffic (people searching for your trade + your city) and referral traffic (someone who heard about you, checking the site before calling). For search, the site needs individual service pages that target specific keywords, plus local business schema and a Google Business Profile that links to it. For referrals, it needs to look professional, load fast, and put the phone number or quote form front and center on mobile. Both are covered in the build.
For local SEO, yes — ideally. Each service has its own search intent, and a dedicated page can rank for that specific keyword independently. A roofing contractor gets more from a /roof-repair/ page and a /roof-replacement/ page than from a single Services page that mentions both. It also helps customers self-qualify before calling. More pages cost more to build, but each additional service page has real, ongoing keyword value.
Technical SEO setup is included with every multi-page build: LocalBusiness schema with service area declarations, Google Business Profile sync review, NAP consistency check, and sitemap submission to Search Console. For contractors, local pack results (the map block at the top of Google) are driven primarily by your Business Profile — but the site's structured data reinforces it and helps individual service pages rank in organic results below the map block. What's included in SEO setup →
A project gallery is standard on multi-page contractor builds. Photos are optimized for web (WebP, compressed, responsive srcset) so the gallery loads fast instead of killing your mobile performance score. Before/after comparisons can use a slider or side-by-side layout — whichever fits the work better. Good photo content is one of the highest-value pages for contractor sites: it demonstrates quality, builds trust, and gives search engines real content to index.

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Also building for: restaurants & food service · all small businesses

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Tell me your trade, service area, and what's wrong with what you have now — or that you have nothing. I'll send back a scope and quote.

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