Frequently asked questions

Every site is hand-coded from scratch in HTML, CSS, and PHP: no WordPress themes, page builders, or drag-and-drop editors, and no bloat, unused plugins, or third-party scripts. That means faster loading, better Core Web Vitals, and fewer attack surfaces, plus readable, documented code you fully own.

By default, every site is built as pure hand-coded PHP: no CMS, no plugins to update, and fewer security vulnerabilities. WordPress builds aren't offered. If you need to edit your own content, a lightweight custom admin panel can be built into the site instead. See the full tradeoff breakdown → For a direct cost and ownership comparison, see custom PHP vs. WordPress →

A single-page site commonly takes 1–2 weeks; multi-page sites usually take 3–6 weeks. Timing depends on page count, sourcing content and photography, and feedback speed. Complete content on day one shortens delivery. Every quote includes a realistic, scope-based timeline rather than a best-case estimate that slips.

Yes. Most clients are fully remote across the US and Canada. Work happens through email, shared documents, and a phone call when it helps. Initial quotes generally arrive within 5 business days, with identical quality in Miami, Minneapolis, or Toronto. Discovery, design review, launch, and support never require in-person meetings.

Primarily businesses with 1–50 employees: solo operators, contractors, consultants, agencies, local retailers, restaurants, healthcare practices, and growing startups. The best fit wants professional, high-performing web presence without agency overhead. There is no firm size ceiling; direct communication and owning what you buy matter most.

Fill out the contact form, a quick 3-step intake: project type and optional budget range, a short description, then your contact info. You'll hear back within 5 business days with any questions, a realistic scope, and a quote. No commitment required just to talk.

The cost estimator is a self-serve tool giving you a rough project cost before you reach out: a website, custom software, a companion app or upgrades to your current site, plus hosting, then a live number. Not a binding quote, just a realistic range in less than five minutes.

A single-page site fits everything on one scrollable URL, commonly a hero, services summary, and contact form, good for freelancers or early-stage businesses needing something clean and fast. Starts at $1,200. A multi-page site has separate URLs per section (home, about, services, contact, more), each indexed and ranked independently, a real SEO advantage. Starts at $2,800. Most established businesses do better multi-page. See pricing breakdown →

Provide your core business information: work, audience, services, and any required copy. Professional photography is optional; existing photos or stock can work depending on the business. Copywriting is available as a quoted add-on through the cost estimator. Projects where the client provides complete, approved content on day one finish significantly faster.

Yes. Logos, colors, fonts, and style guidelines go directly into the build. Share brand standards at kickoff. A high-resolution SVG or PNG helps if your current logo is low-resolution. If you need a logo, its design can be scoped into the project or handled beforehand.

Ownership matters most: on final payment you should own the code, assets, and database, with your domain in your name. Also check for clear scope/revision terms, milestone payments (deposit plus launch balance), and defined post-launch terms. A developer who won't put this in writing is a red flag. What to look for in a web dev contract →

Core Web Vitals are three scores measuring how a page feels: load speed, tap responsiveness, and visual stability while loading. They're a confirmed ranking factor and hit conversions directly, since slow or jumpy pages lose visitors. Hand-coded sites pass by default, loading only what's needed; page-builder sites often struggle on mobile. Core Web Vitals explained →

A careful migration: every URL mapped to its new location with 301 redirects, content and metadata preserved, sitemap resubmitted to Search Console. Done right, rankings carry over and often improve as the new site loads faster. Content ports over and plugin functionality gets rebuilt into code, nothing lost. Traffic-loss horror stories come from skipping the redirect step. How to migrate off WordPress →

Every site includes custom responsive design, a working contact form, mobile-first layout, first-year domain registration, Open Graph tags, and an XML sitemap. Multi-page sites add nav menus, separate layouts, and internal linking. Basic on-page SEO (title tags, meta descriptions, sitemap, semantic HTML), WCAG 2.2 AA accessibility, and launch/DNS cutover are included on every build, single-page too. Copywriting, content migration from an old site, and hosting are billed separately. Full pricing breakdown →

Yes. One domain registration (first year) is included with every new website at no extra cost, registered in your name so you own it outright. Standard .com, .net, .org, and most common TLDs are covered; premium or auctioned domains aren't, but that's rare. Renewal after year one runs through your registrar at standard rates.

Wix and Squarespace suit an afternoon launch when speed beats performance, but you rent the platform, adapt when prices change, and templates make unrelated businesses look alike. Builders send 40–60 unnecessary CSS/JS files, scoring lower on Core Web Vitals and loading in 3–5 seconds versus under 1. Custom is a one-time purchase you fully own. See the full comparison →

Small updates, such as text, hours, pricing, photos, typos, start with Care ($100/mo); Core ($60/mo) covers infrastructure without edit hours. New pages, redesigns, and added functionality are separate projects. Scope and price are agreed before work, preventing surprise invoices. Without hosting, post-launch work is quoted individually.

Payment is split without surcharge: a 50% deposit before work and 50% at launch before DNS cutover. Hosting is billed monthly from launch on every build, without a setup fee.

Basic on-page SEO is included free with every new build, single-page too. Standalone setup for existing sites lacking SEO runs $800–$1,500 depending on page count and cleanup, covering semantic HTML, structured data, Search Console, sitemap, and a written audit, a clean foundation future agencies build on rather than pay to undo. SEO setup details →

For a simple portfolio or short-lived placeholder, sometimes: both launch easily and work fine if you won't grow past a few pages. Trouble hits once the business outgrows the template: a monthly subscription forever, slow mobile loading that hurts rankings, and no way to move it. Full breakdown on each comparison page. Squarespace vs. custom → · Wix vs. custom →

Webflow is the strongest visual builder, but "export" only gives static HTML; CMS, forms, and dynamic features stay locked on the platform. Shopify suits high-volume stores, but the plan, per-sale fees, and paid apps add up fast for smaller catalogs. Both are worth comparing against owning your code outright. Webflow vs. custom → · Shopify vs. custom →

Good freelancers offer value but require vetting for missed deadlines, unmaintainable code, or disappearance. Agencies provide reliability at the cost of overhead, and the senior presenter usually does not write your code. A one-person studio offers agency reliability, freelancer pricing, and the same contact throughout. Freelancer vs. agency vs. studio →

A $500 website is real, but it's your content dropped into a template sold to a hundred other businesses. What makes a site work (conversion layout, SEO, load speed, optimized images, support) is missing or sold back as add-ons. The common outcome: the bargain site brings in nothing, sits a year, gets rebuilt properly. Cheap web design vs. custom →

A hand-coded single-page site runs $1,200–$2,200 and a multi-page small-business site generally runs $2,800–$5,000, as a one-time cost. E-commerce and web apps are quoted per project. The full breakdown of what drives the price, one-time vs. subscription cost, and how to budget is in the cost guide. How much does a website cost? →

Custom e-commerce is quoted per project because cost scales with features: catalog size, shipping and tax rules, accounts, and integrations. The thing most store owners underestimate is the platform tax on hosted builders: the monthly plan, per-sale transaction cut, and stacked paid apps. The cost guide breaks down custom vs. Shopify over a few years. E-commerce website cost →

Rough ranges: a single-page site is 1–2 weeks, a multi-page business site 3–6 weeks, e-commerce 6–10 weeks, and a web application longer. Content readiness and feedback speed decide the timeline far more than the development itself. How long does it take? →

A redesign generally runs $3,000–$7,500 depending on page count and how much is added or rewritten. And no — a properly done redesign doesn't cost you rankings: every old URL is 301-redirected to its new home and content is preserved, so search authority carries forward and usually improves once the site loads faster. Website redesign cost →

No, that's the point of managed hosting. Uptime monitoring, SSL renewals, DNS management, and server-level security patches are covered on every plan starting at Core ($60/mo). Care ($100/mo) adds application-level patching plus monthly content edits, so you hear about problems already being fixed, not from a customer. Priority ($180/mo) adds same-day critical response and monthly analytics. See all hosting plans →

Core ($60/mo): uptime monitoring, nightly backups, SSL, DNS, 24–48hr email support, for a static site. Care ($100/mo): 1hr/mo content edits, proactive security patches, priority queue, quarterly performance review, for a few updates monthly. Priority ($180/mo): 3hrs/mo edits, same-day critical response, monthly analytics, staging access, for operation-critical sites. Full plan comparison →

Yes. No long-term contract or cancellation fee: give 30 days' written notice. The site stays live through the current paid period without a mid-cycle outage. Files and database remain available for 30 days afterward for a free, complete export, then are permanently purged.

Uptime monitoring on your hosting plan catches most issues before you notice. Core replies within 24–48 hours, Care the same business day, Priority guarantees same-day for critical issues. Common causes (server hiccups, misconfigured deployments, breaking PHP updates, DNS issues) are usually resolved that day. Without a hosting plan, contact your own host or a developer directly.

Unmanaged hosting stores the site but leaves updates, backups, patches, SSL, and troubleshooting to you. Managed hosting adds monitoring and support: uptime checks, nightly backups, SSL, DNS, server-level patches on every plan, plus application-level patches from Care up. The developer who built the site supports it directly, no tiered queues, no "clear your cache" first. Full managed hosting explainer →

No. Support is tied to the managed hosting plan because that's how access and active monitoring work. If you want to host elsewhere, you'll receive a full export of your site files and database and can move it anywhere, but ongoing support requires the hosting plan.

Domain registration is included for the first year; after that, renewals run through your registrar at standard rates, usually $15–$50/year for a .com. It's registered in your name, so notices and billing come to you directly. If you prefer, renewals can be managed for you as part of a hosting plan.

Every project gets a 30-day post-launch window covering bugs and missed QA: forms failing in production, edge-case device layouts, DNS problems, fixed free. It covers intended behavior only, not new features. After 30 days, Care and Priority include ongoing edit hours and same-day or priority critical response; without hosting, post-launch work is billed at the standard rate.

You own the code, database, and custom assets once fully paid. Hand-written PHP is readable by any developer, without proprietary themes or builder formats. By default, your site runs on managed hosting, with me managing servers, SSL, backups, and uptime. Website Transfer & Handoff moves it to your hosting with the complete documented codebase. See managed hosting plans →

Yes. The domain is registered in your name, not mine, so it's yours from day one, unaffected by canceling hosting or leaving. First year is free; renewal after runs through your registrar at standard rates (generally $15–$50/year for .com). Transferring to a different registrar is straightforward and doesn't need my involvement.

Yes. Any competent PHP developer can maintain the clean, documented, hand-written code. If the site stays on your managed hosting plan, your new developer gets access and I step back. To move infrastructure, Website Transfer & Handoff migrates the live site, configures DNS, and delivers everything they need to get started.

Redesigns are handled as a new project quoted separately. Your existing content, copy, and contact form data are fully portable. Nothing is lost in a redesign. If you're on a hosting plan, there's no downtime during development since the new build goes live only when it's ready.

With this optional flat-fee service anytime after launch, you get your live site migrated to your chosen host, DNS configured, the complete documented source repository, and 14-day post-transfer support. Your site runs independently on your server. New-host fees are separate and billed directly to you.

No lock-in and no penalties. Cancel your hosting plan with 30 days' notice and request the Website Transfer & Handoff: you'll leave with a live, fully operational site on your own infrastructure, the complete source code, and everything your next developer needs to continue from a clean state.

Yes. Building them together is the best approach. The website and app share the same brand identity, connect to the same back-end, and launch as a cohesive product. App development is handled through ArdinGate Studios.

iOS (Apple App Store) and Android (Google Play Store), delivered together from one shared codebase. You avoid two development projects or twice the wait, with simultaneous releases and updates rather than excluding half your customers. App development is handled through ArdinGate Studios.

Typical timelines: Companion App 4–6 weeks, Business Utility App 8–12 weeks, Web + App Bundle 10–14 weeks. Every project starts with a discovery phase to scope the work before any code is written. See the full process →

A companion app extends an existing website, syncing with the same back-end: generally 2–4 screens for key interactions (loyalty, reservations, an account dashboard), starting at $7,500 because the price covers both the app and its matching companion website. A business utility app is a standalone tool handling a full workflow (ordering, scheduling, dispatch, client management) with no paired website, 6–15+ screens, starting at $6,500. See app pricing →

No. ArdinGate Studios manages App Store and Google Play listings by default, so you don't need your own developer accounts unless you want them. To own the listings yourself, you can have me set up your Apple Developer account ($99/year) and Google Play account ($25 one-time) at launch. Request a Transfer & Handoff anytime after to move listings to your own accounts for a flat $500. Ownership details →

Yes. ArdinGate Studios can build a companion app connecting to any existing site's back-end, WordPress via its REST API or a custom back-end with an API layer. The site just needs a way to serve data, which most modern sites already handle; if not, a lightweight API is straightforward to add.

Laravel and Symfony are excellent tools for large-scale applications: they add structure that pays off at team scale. For a small-business site, that structure is overhead: you're loading a full routing layer, ORM, and service container to serve 10 pages. Custom PHP means the codebase is exactly as complex as the project requires — no more.

Yes. PHP is actively maintained and widely used, running the majority of the web, including WordPress at 40%+ of all sites. Modern PHP is fast, strongly typed, and bears little resemblance to its PHP-4-era reputation, a solid choice for small-business sites precisely because it's mature, well-documented, and any competent developer can pick up the code.

You receive every source file: PHP, CSS, JS, database schema, everything. No proprietary CMS license, no platform account required to run the site. You can hand the files to any developer on earth, move to any host, or bring it in-house without permission or a migration fee.

No. Most content edits are HTML changes, and you can learn enough to swap a phone number or update a service list in an afternoon. For anything structural, maintenance plans cover the rest. See maintenance plans →

Client portals, booking and scheduling tools, internal dashboards, inventory management, custom CRMs, form-driven workflows, multi-step intake systems, and quote/invoice generators. If it involves users, roles, data input, and a database, it's in scope.

Web applications are quoted per-project after a discovery call. Complexity (number of user roles, data models, third-party integrations) determines scope more than line count. Simple internal tools commonly run $6,000–$11,000; multi-role portals with API integrations run $16,000–$30,000.

Yes. This is a common pattern. The web app shares a database with the marketing site, or communicates with it via a REST API. ArdinGate Studios also builds companion mobile apps that can extend the same back-end to iOS and Android.

All source code is delivered at launch. Ongoing changes can be handled on a maintenance retainer or quoted individually. Because the codebase belongs to you, you're not locked into any particular developer for future work.

Not if the migration is handled correctly. Redirects are set up from old URLs to new ones, canonicals are updated, and the sitemap is resubmitted to Search Console on launch day. For sites with significant organic traffic, a pre-launch crawl is done to confirm every indexed URL has a clean redirect.

A redesign of a 5–10 page site commonly takes 3–5 weeks from discovery to launch. Larger sites with 20+ pages take 6–10 weeks. Timeline is scoped per project.

Redesigns start at $3,000 for small 3–5 page sites and usually run $3,000–$7,500 for full multi-page rebuilds. Large sites with 20+ pages or significant content migration are quoted individually.

Yes. A WordPress-to-custom migration is a common redesign path. You get the redesign plus freedom from the WordPress maintenance cycle. See the WordPress to Custom migration page →

Custom responsive design built from scratch, a working contact form, mobile-first layout across all screen sizes, one domain registration (first year), Open Graph tags for social sharing, and an XML sitemap. Multi-page sites include navigation menus, separate page layouts, and internal linking structure. Basic on-page SEO, WCAG 2.2 AA accessibility, and launch/DNS cutover are included with every build, single-page too.

Page builders generate code bloated with third-party scripts, template overhead, and plugin dependencies. A hand-coded site is written from scratch for your specific business: no unused CSS, no drag-and-drop artifacts, no monthly platform subscription. The result loads faster, scores better on Core Web Vitals, and is owned by you outright. See the full comparison →

On-page SEO setup is included with every build, single-page too: semantic HTML, unique title tags and meta descriptions per page, Open Graph, JSON-LD structured data, XML sitemap, robots.txt, and Google Search Console. Full SEO setup details →

A landing page has one goal and removes everything that doesn't support it: no nav, no footer links, no sidebar distractions. Every element points at the conversion action. Regular pages serve multiple purposes; landing pages serve one.

Yes. Mailchimp, ConvertKit, HubSpot, ActiveCampaign, and custom CRM endpoints are all supported. Alternatively, form submissions post to email directly using the existing contact handler, no third-party dependency required.

Landing pages run $600–$1,200. A single, focused page with form integration starts at $600, and complex layouts, multiple variants, or custom animations run up to $1,200. Ad-specific landing pages are priced as a bundle when ordered alongside a website build.

Stripe is the default: it has the best developer API, supports every major card type, and handles subscriptions if you need them. PayPal, Square, and Authorize.net are also supported. All integrations handle webhooks for order confirmation and refund processing server-side.

Under $50k/year, Shopify's transaction fees are manageable and the hosted infrastructure is convenient. Between $50k and $100k/year, it depends on your plan and how much you're paying in apps. Over $100k/year, the fee math favors custom. The other factor is control: Shopify limits checkout customization, so custom cart logic, bulk pricing, or non-standard fulfillment means fighting the platform or paying for Shopify Plus.

Product management (create, edit, archive, image upload), order management (view, fulfill, refund), customer management (accounts, order history), and basic reporting (revenue by date range, top products). Custom admin features are quoted per spec.

Every product page gets a unique meta title, description, and structured data (Product schema with offers, price, availability). Canonical URLs prevent duplicate content from faceted navigation. XML sitemap auto-includes all product URLs.

No — if the migration is done correctly. Every indexed URL gets a 301 redirect to its new equivalent. Sitemap is resubmitted on launch day. Search Console is monitored for crawl errors for 2 weeks post-launch. In practice, well-executed migrations see no ranking drop, and often see improvement from the performance gains alone.

Blog posts are migrated as static PHP pages. If you have a high volume of posts (50+), you can review with me whether to migrate all of them or focus on the ones driving actual traffic (identifiable from Search Console). Migrating 200 posts that get zero traffic doesn't help SEO. It just creates maintenance overhead.

A typical 5–15 page WordPress site migrates in 2–3 weeks. Sites with active blogs, WooCommerce, or heavy customization take 4–6 weeks. Timeline is scoped after a crawl of the existing site.

A custom CMS matches your content interface and normalized data model without unused feature options. WordPress custom post types work, but retain the full platform, plugins, and update cycle. Custom includes only what you need.

Events and ticketing, real estate listings, restaurant menus, product catalogs, team member directories, case studies and portfolio items, job listings, and any repeating structured data that doesn't fit cleanly into "page" or "post." If you have a spreadsheet you're manually translating into HTML updates, you need a custom CMS.

That's the goal. Every admin interface is built with non-technical users in mind: clear field labels, sensible defaults, inline validation, and no exposed HTML fields unless the editor role explicitly requires it.

A simple custom CMS for one content type with 2–3 editor fields runs $3,500–$7,000. A full-featured multi-type admin with roles, media management, and a draft workflow runs $10,000–$18,000, depending on scope. Quoted after a content model mapping session.

Your code calls an API and receives a response. A webhook calls you: an external service sends your server an HTTP request after a payment, form submission, or booking. Most integrations use both, such as charging a card through an API and receiving webhook confirmation.

Most tools that matter have a documented REST API: Stripe, Mailchimp, QuickBooks, Google Workspace, HubSpot, Twilio, SendGrid, Calendly, Acuity, and dozens more. If the tool has an API with an auth mechanism, integration is in scope.

Either. Some clients need only the back-end API and will connect their own front-end. Others need the full stack: PHP back-end, public-facing site, and admin interface. The API work is scoped and priced independently and can be added to a website project.

Integrations with well-documented third-party APIs (Stripe, Mailchimp, etc.) are usually fixed-price: $750–$1,500 for a simple one-way integration, $2,500–$5,500 for OAuth, webhooks, or two-way sync. Custom REST API development is quoted per endpoint count and data complexity, generally starting at $2,000 for a small set of authenticated endpoints.

Updating text, swapping images, adding a team member, changing hours or pricing, adding a service card or FAQ item, updating a link. Structural changes (new pages, layout changes, new features) are quoted separately. Most maintenance clients use about 45 minutes of the monthly hour, once the site is well-structured.

Managed hosting ($60/mo–$180/mo) covers infrastructure: uptime, SSL, backups, DNS, security patches. Maintenance plans add content edits on top of that. Some clients have both; others use a maintenance plan only (hosting their site elsewhere). See managed hosting →

Response time follows your hosting tier: Core gets a reply within 24–48 hours, Care gets a same-business-day response, and Priority guarantees a same-day response on critical issues (site down, form broken, SSL error).

Core ($60/mo): basic monitoring, backups, SSL, email support, right for static sites that rarely change. Care ($100/mo): one hour of monthly edits plus same-business-day response, suits most active small businesses. Priority ($180/mo): three hours of edits, same-day critical response, monthly analytics, and staging access, for sites central to sales or operations. Full plan comparison →

In most cases, yes, as long as the site is clean hand-coded PHP or a well-maintained WordPress build without too much legacy plugin debt. A brief code review is required before taking on external sites. Get in touch to discuss the specifics.

Hand-coded sites have a structural advantage: no plugin overhead, no bloated JavaScript, no CMS-generated markup confusing crawlers, so Core Web Vitals scores higher by default, a ranking signal. Still, content and backlinks dominate rankings. Clean technical SEO sets the floor; what's on the pages determines the ceiling.

On-page SEO setup is included at no extra charge with every website build, single-page too. For an existing site that needs cleanup, standalone setup runs $800–$1,500 depending on page count and how much existing markup needs reworking. See pricing →

Not from me. The initial setup covers the technical foundation: structured data, sitemap, Search Console, on-page optimization. Ongoing work (content creation, link building, keyword research) is content marketing, not technical SEO. You can handle that yourself, hire an SEO agency, or leave it alone and let the site rank on its merits. The technical foundation doesn't expire.

Every setup includes a PDF audit listing correctly indexed content, missing or thin pages, pages competing for keywords, and specific expansion recommendations. Use it yourself or give a copywriter or SEO agency a clear starting point without re-auditing existing work.

It depends on the bottleneck. With unoptimized images, blocking Google Fonts, and no critical CSS extraction, LCP generally falls from 4–6 seconds to under 2 seconds, moving from failing to green. Already-fast sites with one or two CWV issues need targeted fixes. A brief pre-quote audit establishes what is achievable.

Yes. Core Web Vitals have been a confirmed ranking signal since June 2021 (Google's Page Experience update). The effect is strongest on mobile and most visible when two pages are otherwise similar in quality. A failing CWV score caps how high a page can rank relative to a passing competitor.

Site speed optimization runs $600–$2,000: $600 for a single-template site (home plus a few service pages, same code patterns throughout), up to $2,000 for larger multi-template sites with significantly different page structures. Includes the written before/after report.

The ADA doesn't specify websites directly, and federal appeals courts are split: many treat business websites as public accommodations under Title III, others only when tied to a physical location. DOJ's 2022 guidance says the ADA covers websites, without adopting a binding technical standard for private businesses. Demand letters against non-compliant small-business sites are common, usually from plaintiffs' firms running automated scans.

WCAG AA (currently WCAG 2.2 Level AA) is the practical benchmark: what DOJ guidance and accessibility auditors point to, and what demand letters generally measure against. AAA is a higher standard, including criteria like live audio captions and sign language interpretation, not required and impractical for most small-business sites. Remediation here targets AA. Full WCAG compliance guide →

Rarely, and usually not perceptibly. The most common fixes (alt text, ARIA labels, focus indicators, contrast adjustments) are invisible to sighted users but significant for screen reader users and keyboard navigators. Cases where a design change is required (e.g., low-contrast brand colors) are flagged and discussed before implementation.

Accessibility audit plus remediation on an existing site is priced by page count and complexity: $1,500–$4,500 for most small-business sites, including the written report. New builds include WCAG 2.2 AA at no additional charge; AAA conformance is a separate add-on.

Law firm websites start at $2,800 for a multi-page build covering practice areas, attorney bios, and a contact or intake form. Sites with individual pages per practice area, case intake workflows, and trust signal sections (bar memberships, certifications, peer review ratings) generally run $2,800–$5,000. Technical SEO setup is included with every build. Full law firm web design details →

For SEO, yes. Each practice area (personal injury, family law, criminal defense, estate planning) has its own search intent, so a dedicated page ranks independently and helps clients self-qualify. One combined Services page is weaker for search and harder to navigate under stress, and separate pages let each link to the relevant attorney bio.

Yes, case intake forms are standard: contact info, case type, a brief description, routed directly to your email, rate-limited against spam, storing no PII server-side beyond routing. Many firms treat that as low privilege-exposure, but confirm specifics with your state bar counsel. Flag any state bar disclaimer requirements during scoping so counsel can review the exact language before launch.

Yes. Attorney bios use Person schema markup with bar admissions, certifications, peer review ratings, and affiliations, letting Google surface credentials in rich results and helping a page rank for city + practice area + attorney queries. It's also the credibility infrastructure a client vetting you against other firms needs. What's included in SEO setup →

Contact and intake forms are built with privilege in mind: nothing is stored server-side beyond what's needed to route the inquiry, submissions go directly to your email, no third-party form services, no data sold to ad networks. Many firms treat that as low-risk for privilege, but confirm with your state bar counsel. Flag any bar disclaimer requirements during scoping so counsel can review the exact language.

Dental practice websites commonly run $2,800–$5,000 for a multi-page build with individual treatment pages, an appointment request form, insurance information, and a before/after gallery. Booking system integrations add cost depending on API complexity. Technical SEO setup is included with every build. Full dental web design details →

Yes. Appointment request forms are standard and included in the base build, routing to the front desk for phone confirmation. Real-time booking integrated with your practice management software (Dentrix, Eaglesoft) is a custom API integration that adds cost but replaces phone tag entirely, worth it if reducing phone volume is a priority.

Yes. Standard dental before/after galleries deserve priority. WebP compression and responsive srcset keep them fast without harming Core Web Vitals, using sliders or side-by-side layouts as appropriate. Visual outcomes consistently convert better than any other dental-site section because copy cannot demonstrate results the same way.

A standard dental marketing site (services, appointment requests, contact forms) doesn't store or transmit PHI, so many practices treat it as outside HIPAA's covered-entity requirements; confirm with your compliance counsel. Contact and appointment forms route to your email and store nothing server-side. A patient portal with records access is a separate project, requiring a Business Associate Agreement and compliant hosting.

Technical SEO is included with every build: Dentist/LocalBusiness schema, Google Business Profile sync review, NAP consistency check, and sitemap submission. Individual treatment pages (cleanings, whitening, implants, Invisalign) each rank independently, adding search surface at no ongoing cost. A well-structured site plus an active Business Profile is the standard formula for local new-patient acquisition. What's included in SEO setup →

Accounting firm websites usually run $2,800–$5,000 for a multi-page build with individual service pages, a free consultation CTA, trust signals, and a secure contact form. Firms that want industry vertical pages (separate pages targeting restaurant clients, dental practices, real estate investors) add cost per vertical but each one adds independent keyword ranking value. Technical SEO setup is included with every build. Full accounting firm web design details →

Cover searched services: tax preparation, bookkeeping, payroll, financial advisory, and business formation. Give specialties such as estate planning, forensic accounting, nonprofit audits, or cost segregation separate pages. Each targets its own keyword, growing organic coverage without a blog or ongoing publishing.

If you have genuine specialization (restaurants, dental practices, real estate investors), separate industry pages are worth building. A page targeting "CPA for restaurants" ranks independently and attracts higher-intent traffic from owners wanting an accountant who already understands their books. Add these incrementally as your client base in that industry grows.

Contact forms route submissions directly to your email and store nothing server-side. They're rate-limited against spam, served over HTTPS, and use CSRF protection. No client financial information is stored in the site's infrastructure; the form is a routing mechanism, not a data store. A secure document portal for tax records is a separate custom application scope.

Technical SEO is included with every build: LocalBusiness/Accountant schema, Google Business Profile sync review, NAP consistency check, and sitemap submission. For local firms, individual service pages plus a maintained Business Profile is the core strategy. National SEO ("CPA for startups" queries) needs more content depth, but service pages are the first building block. What's included in SEO setup →

Real estate agent websites start at $2,800 for a multi-page build with an agent bio, buyer and seller landing pages, and lead capture forms. Sites with neighborhood or area landing pages generally run $2,800–$5,000 depending on how many areas need coverage. IDX integration adds cost on top of that. Technical SEO setup is included with every build. Full real estate web design details →

IDX (live MLS listing feeds) integrates via iFrame embed or API, depending on your MLS board's rules and IDX provider. Most agents embed their IDX provider's hosted search on one page, with custom content (bio, area pages, buyer/seller guides) built around it: SEO value from your custom content, plus live listing data, without building a full custom MLS search engine.

Google cannot effectively crawl constantly changing, JavaScript-rendered IDX data behind iFrames or APIs. Static area pages about schools, commutes, and neighborhood appeal can rank for "homes in [area]" or "[city] real estate agent." IDX enables listing browsing; custom area content brings search visitors to it.

Buyer forms capture price range, timeline, preferred areas, and financing status. Seller forms capture address, approximate square footage, listing timeline, and recent CMA status. Both email you without server-side storage. These distinct fields qualify leads on the first reply instead of consuming the first call with questions a form could answer.

Local SEO for real estate is primarily area-specific content and your Google Business Profile. Technical SEO (RealEstateAgent/LocalBusiness schema, sitemap, NAP consistency) is included with every build. Area landing pages add search surface for neighborhood-level queries; your Business Profile handles the map pack. Strong area content plus an active Profile is the standard formula for local ranking. What's included in SEO setup →

Nonprofit websites commonly run $2,800–$5,000 for a multi-page build with mission and impact content, program pages, a volunteer sign-up form, and basic contact. Donation integration adds cost depending on complexity. Technical SEO setup is included with every build. No ongoing platform fees after launch. Full nonprofit web design details →

Yes. Standard donation flows can use direct Stripe with only its processing fee, Give for WordPress, or embedded buttons from PayPal Giving Fund, Donorbox, or Classy. Custom Stripe checkout has the lowest ongoing cost by removing any extra platform percentage beyond payment processing.

Grant-ready transparency content (990 summary, annual report, financial breakdown, leadership bios) is built into the About or Financials section, depending on how public you want it. Funders and major donors check this before grant decisions, and having it accessible signals organizational maturity. PDFs can be linked inline, or summarized as on-page content for better accessibility and search indexability.

Yes. Standard forms collect name, contact information, availability, and interests and route them to your volunteer coordinator. Shift scheduling, hours tracking, and recurring commitments require a separate custom application. Form-to-email usually suffices until growth warrants dedicated volunteer software.

Every build includes NGO/Organization schema with location and mission, Search Console sitemap submission, and a full on-page audit. Unlike commercial SEO, nonprofits primarily target cause supporters, local organization searches, and funders researching grants. Program pages and impact content build visibility for both audiences.

A full SaaS marketing site (homepage, feature pages, pricing, integrations, use-case verticals) usually runs $2,800–$5,000. Landing pages for a single campaign or product launch start cheaper. Prices vary by page count, pricing toggle logic complexity, and whether you need a trial signup integration with your app's API. Technical SEO setup is included with every build. Full SaaS marketing site details →

Webflow and Framer are capable, but lock you into a monthly subscription that never goes away, load 2–3+ seconds even with careful optimization due to framework overhead, and the platform controls pricing and availability. A hand-coded site eliminates the subscription, loads faster with no framework to bootstrap, and you own the code: host anywhere, port to any stack, no vendor dependency. Full comparison →

Yes. A lightweight PHP blog or changelog CMS can match your exact content model without WordPress plugins or update cycles. Or connect Contentful or Sanity APIs for a hosted headless editing interface while retaining a fast, hand-coded front end.

Yes. CTAs can link to your app's hosted signup or use its API to create trials within the marketing site. Linking is simpler and usually sufficient; inline integration gives fully branded, zero-redirect signup that can improve conversions when redirects cause measurable drop-off.

Technical SEO is included with every build: SoftwareApplication schema, sitemap submission, Core Web Vitals optimization, and an on-page audit. SaaS SEO differs from local SEO: you're targeting feature, integration ("CRM that integrates with Slack"), and use-case queries ("project management for freelancers"). Integration and use-case pages are the highest-leverage investment since they map directly to purchase decisions. What's included in SEO setup →

Cleaning service websites start at $1,200 for a single-page site covering services, service area, trust signals, and a quote request form. Multi-page sites with separate pages for residential, commercial, deep clean, and move-in/move-out services (plus a before/after gallery and service area map) generally run $2,800–$5,000. Technical SEO setup is included with every build. Full cleaning service web design details →

Yes. Every cleaning site includes quote requests collecting property type, square footage, frequency, and preferred timing, routed to email or directly to tools such as Jobber or ZenMaid. Instant booking with date selection and confirmation emails extends that form; request it during scoping.

Yes, and for organic traffic it makes a difference. Separate pages for residential cleaning, commercial cleaning, deep cleaning, move-in/move-out, and post-construction each rank for their own queries. Someone searching "commercial cleaning service [city]" is ready to hire; a dedicated page converts that traffic far better than a bullet point on the homepage.

Technical SEO setup is included with every build: LocalBusiness schema with service area, Google Business Profile sync review, NAP consistency check, and sitemap submission to Search Console. Service-specific pages and city-targeting pages give search engines specific content to rank for the queries cleaning companies compete on locally. What's included in SEO setup →

Single-page sites commonly deliver in 1–2 weeks. Multi-page sites with service pages, gallery, and quote form take 3–6 weeks. Turnaround depends almost entirely on how quickly content (service list, service area, before/after photos) comes in. Every project starts with a scope call before any timeline is committed.

Fitness studio websites start at $1,200 for a single-page site covering classes, location, hours, and a contact or trial inquiry form. Multi-page sites with a class schedule, membership pricing page, trainer bios, and booking integration commonly run $2,800–$5,000. Technical SEO setup is included with every build. Full fitness studio web design details →

Yes. Mindbody, Acuity, Pike13, Glofox, and other fitness platforms can be embedded or linked directly, keeping prospective members in your site's look and feel rather than bouncing to a third-party interface. To own the booking data and skip platform fees, a custom booking flow is also an option, scoped to how you run classes and sell memberships.

Yes, and it should. A dedicated membership page that clearly lays out your tiers, what's included, and a strong CTA is one of the highest-converting pages a fitness site can have. No CMS required. On the Care plan or higher, pricing updates are handled for you as part of your monthly content-edit hours.

Technical SEO is included with every build: LocalBusiness schema with address and geo, Google Business Profile sync review, NAP consistency check, and sitemap submission. Fitness is a competitive local vertical: individual pages for class types (HIIT, yoga, cycling, personal training) give Google specific content for ready-to-convert queries. What's included in SEO setup →

Landscaping websites start at $1,200 for a single-page site covering services, service area, and a quote request form. Multi-page sites with separate service pages (mowing, hardscaping, irrigation, seasonal cleanups), a before/after gallery, and service area map commonly run $2,800–$5,000. Technical SEO setup is included with every build. Full landscaping web design details →

Yes. Quote forms are a core feature of every landscaping site, capturing property address, service type, lot size, and preferred timing, then routing to your email with spam protection so you get real leads. If you use a CRM or job tool like Jobber, submissions can push directly into it.

On the Care plan or higher, content changes are part of your monthly edit hours: email the update and it's live within 24 hours. For seasonal switches on a predictable schedule, the site can be built with seasonal page variants, simple to activate, matching how your business runs across the year.

Technical SEO is included with every build: LocalBusiness schema, Google Business Profile sync review, NAP consistency check, and sitemap submission. Individual service pages (lawn mowing, hardscaping, irrigation, seasonal cleanups) give search engines specific content to rank for, where landscaping companies pick up organic traffic beyond their brand name. What's included in SEO setup →

Retail websites start at $1,200 for a single-page site covering your story, product categories, location, hours, and contact. Multi-page sites with a product showcase, sale and event pages, and store info commonly run $2,800–$5,000. Full custom e-commerce with a cart and checkout adds a store build ($3,500–$10,000), or connecting an existing store runs $800–$1,500. Technical SEO setup is included with every build. Full retail web design details →

Depends how you sell. A static catalog with photos, descriptions, pricing, plus a "visit the store" or "call to order" CTA is often all a boutique needs. For actual checkout, Snipcart embedded in a custom PHP site is the lighter path; a fully custom store with inventory management fits meaningful online volume. Scoped to how you operate.

On the Care plan or higher, product and inventory updates are part of your monthly content edit hours. Email the changes and they're live within 24 hours. For higher-volume inventory, the catalog can be built against a lightweight data file or connected to a simple admin interface. The update workflow gets matched to how often your inventory turns.

Technical SEO setup is included with every build: LocalBusiness schema with address and geo, Google Business Profile sync review, NAP consistency check, and sitemap to Search Console. Product-category pages and neighborhood pages give search engines specific content to rank for local queries: gift shops, clothing boutiques, specialty retailers. What's included in SEO setup →

Salon and spa websites start at $1,200 for a single-page site covering services, location, hours, and booking link. Multi-page sites with separate service menus, staff bios, gallery, and online booking integration commonly run $2,800–$5,000. Technical SEO setup is included with every build. Full salon & spa web design details →

Yes. Existing platforms including Vagaro, StyleSeat, Acuity, Square Appointments, and Mindbody can be embedded or linked. Embedding keeps clients within your site and brand instead of a third-party portal. If you need a platform, choosing one can be part of project scoping.

On the Care plan or higher, gallery photos and menu changes are part of your monthly content edit hours. Email them and they're live within 24 hours. For higher-volume portfolios, the gallery can be built against a folder-based structure so adding photos is as simple as uploading a file without touching any HTML.

Technical SEO is included with every build: LocalBusiness schema with address and geo, Google Business Profile sync review, NAP consistency check, and sitemap submission. Salons and spas are a strong local vertical: your GBP listing drives most local pack results, reinforced by the site's structured data. Service-specific pages (haircuts, color, facials, massages) give Google more to rank for. What's included in SEO setup →

Single-page sites usually deliver in 1–2 weeks. Multi-page sites with staff bios, gallery, and booking integration take 3–6 weeks. Turnaround depends almost entirely on how quickly content (service list, staff photos, pricing) comes in. Every project starts with a scope call before any timeline is committed.