Service · Performance
Site Speed & Core Web Vitals Optimization
Measurable improvements to your site's speed and Google Core Web Vitals — with a written before/after report, one-time fixed price.
The problem with a slow site
- A slow site loses visitors before the first interaction: Google's data shows 53% of mobile users abandon a page that takes over 3 seconds to load.
- Core Web Vitals are a direct Google ranking signal — a failing score caps how far good content can take you.
- Most speed problems are fixable without rebuilding the site — they're configuration and code issues, not architectural ones.
What's included
- Full Core Web Vitals audit: LCP, INP, CLS, FCP, TTFB measured and benchmarked.
- Critical CSS inlined to eliminate render-blocking stylesheets.
- Font preloading with font-display: swap to prevent invisible text during load.
- Image optimization: AVIF/WebP derivatives, srcset for responsive widths, explicit dimensions to prevent layout shift.
- JavaScript deferred and module-split to remove render-blocking scripts.
- Written before/after report with PageSpeed Insights and Lighthouse scores for every change made.
How it works
1
Baseline audit
Measure current scores and identify the top issues by impact before any changes are made.
2
Optimization
Fixes implemented by impact — biggest Core Web Vitals gains first.
3
Verification
Re-measured after each batch of fixes to confirm improvements hold.
4
Report
Written summary of changes, before/after scores, and any remaining recommendations.
Estimate your loss
What is a slow site costing you?
Google data: 53% of mobile users abandon pages that take over 3 seconds. Sites that pass Core Web Vitals see an average 20% lift in conversions.
Frequently asked questions
How much faster will my site get?
This depends on what's slowing it down. Sites with unoptimized images, render-blocking Google Fonts, and no critical CSS extraction typically see LCP drop from 4–6 seconds to under 2 seconds — a pass from failing to green. Sites that are already fast but have one or two CWV issues are different work: targeted fixes rather than a full pass. A brief audit is done before quoting to confirm what's achievable.
Does site speed actually affect Google rankings?
Yes — Core Web Vitals have been a confirmed ranking signal since June 2021 (Google's Page Experience update). The effect is strongest on mobile and most visible when two pages are otherwise similar in quality. A failing CWV score caps how high a page can rank relative to a passing competitor.
What's not included?
This is a technical optimization service, not a site rebuild. Copy changes, design revisions, adding new pages, and content marketing are out of scope. If the site's architecture requires a rebuild to hit passing scores, that's a separate engagement — though it's uncommon.
What's the cost?
Site speed optimization is a fixed-price engagement: $600 for a single-template site (home + a few service pages, same code patterns throughout), $900–$1,200 for multi-template sites with significantly different page structures. Includes the written before/after report.
Want to know what's slowing your site down?
Share your URL and I'll take a look — then scope exactly what it takes to get your Core Web Vitals into the green.
Get a quote