Vertical · Law Firms & Legal Services

Law firm websites built to generate client inquiries

Most law firm sites are slow, stock-photo heavy, and identical to every competitor in your market. A generic template doesn't communicate competence — and bad mobile UX kills intake conversion before a potential client ever reads your practice area page. A fast, custom site with dedicated practice pages, attorney profiles, and proper trust signals does the work your marketing budget can't.

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What a law firm site actually needs

Practice area pages

One page per practice area — personal injury, family law, criminal defense, estate planning. Each page targets its own keyword independently and helps potential clients understand what you handle before they call.

Attorney bio pages

Structured attorney profiles with bar admissions, certifications, peer review ratings, and professional background. Built with Person schema so Google can surface credentials directly in search results.

Case intake form

Captures name, contact, case type, and situation summary. Routes directly to your email — no third-party form service, no data stored on the server beyond routing. Rate-limited to prevent spam.

Trust signals

Bar membership badges, peer review ratings, awards, and certifications — prominently displayed with schema markup. A potential client in a stressful situation scans for credibility signals in the first three seconds.

Privacy-compliant contact

No PHI or privileged communication stored server-side. Contact forms route directly to your email. Privacy policy covers inquiry handling. State bar disclaimer language added as needed.

Fast mobile load

People search for attorneys on mobile, often in urgent situations. Core Web Vitals in the green zone, click-to-call in the header, intake form visible above the fold. No bloated JavaScript, no 3-second wait.

Why a template doesn't cut it for legal

Lawyer-specific trust signals — bar certifications, peer review ratings, verdict records — need to be woven into the layout, not bolted on as an afterthought. Page builder templates are built for generic service businesses. Every law firm using the same LegalZoom or Wix template looks identical, and "looks identical" is not a credibility signal when someone is deciding who to trust with a DUI or a custody case.

Custom builds also mean you're not locked into a platform that changes its pricing, breaks your layout in an update, or gets acquired and sunsetted. The code is yours. Host it anywhere. Modify it anytime.

Pricing

Law firm sites typically run $2,800–$5,000 for a multi-page build with practice area pages, attorney bios, intake form, and trust signal sections. Technical SEO setup — structured data, Google Search Console, Core Web Vitals — included with all multi-page builds.

Optional managed hosting from $30/month — nightly backups, SSL, uptime monitoring, and content edit hours so you're not calling a developer to update a bio.

Full pricing breakdown →

Common questions

Law firm websites start at $2,800 for a multi-page site covering practice areas, attorney bios, and a contact or intake form. Sites with individual pages per practice area, case intake workflows, and trust signal sections — bar memberships, certifications, peer review ratings — typically run $2,800–$5,000. Technical SEO setup is included with all multi-page builds. Full pricing breakdown →
For SEO, yes. Each practice area — personal injury, family law, criminal defense, estate planning — has its own search intent, and a dedicated page ranks independently for that keyword. A single "Services" page mentioning all of them is weaker for search and harder for a stressed potential client to navigate quickly. Individual pages also help people self-qualify before contacting you, which improves the quality of inquiries you receive.
Yes — case intake forms are standard on law firm builds. The form captures contact info, case type, and a brief description of the situation. It routes directly to your email, is rate-limited to prevent spam, and does not store any personally identifiable information on the server beyond routing. No PHI or privileged communications are retained. The form is a routing mechanism, not a data store. Ask about intake form options →
Yes — attorney bio pages are built with Person schema markup that includes bar admissions, certifications, peer review ratings, and professional affiliations. This matters for search: Google can surface credential details in rich results, and a well-structured bio page performs better for "city + practice area + attorney" queries. It's also the right credibility infrastructure for a potential client who's vetting you against other firms. What's included in SEO setup →
Contact and intake forms are built with attorney-client privilege considerations in mind: no data is stored server-side beyond what's needed to route the inquiry, submissions go directly to your email, and the privacy policy language covers how inquiry information is handled. No third-party form services, no data sold or shared with ad networks. If your state bar has specific website disclaimer requirements, those get added as well.

See all web design FAQs →

Also building for: accountants & financial services · real estate agents · dental practices · all industries

Ready to stop losing clients to a slow, generic site?

Tell me your practice areas, how many attorneys need bios, and what's broken about the current site — or that there isn't one. I'll send back a scope and quote.

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