Vertical · Fitness Studios & Trainers

Fitness studio websites that turn visitors into members

A class schedule that doesn't require three clicks to find. A membership pricing page that answers every question before someone has to call. Booking integration that keeps prospective members in your experience, not bouncing them to a generic scheduling portal. Fast, mobile-first, hand-coded — built for the way people shop for a gym on their phone.

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What a fitness studio site actually needs to do

Class schedule / timetable

A clean, filterable class schedule — by day, by class type, by instructor. Static HTML tables for simplicity, or a dynamic schedule pulled from your booking platform. Always mobile-readable so someone can check times from the gym parking lot.

Membership & pricing page

Drop-in rates, class packs, monthly memberships, annual plans — laid out clearly with what's included at each tier and a CTA to sign up or book a free trial. The page that converts browsers into paying members without a sales call.

Trainer bios

Profiles for each trainer with their specialties, certifications, and a booking link. People join gyms for the vibe and stay for the trainer — put a face to the name before someone's first class.

Online booking & platform integration

Mindbody, Acuity, Pike13, Glofox — embedded or linked so booking stays within your brand experience. Or a custom booking flow built from scratch if you want to own the data and skip the platform fees.

Location, hours & contact

Every lead decides whether to show up based on location and hours. Structured LocalBusiness schema keeps Google from showing stale information, and a clear contact path makes it easy to ask a question before committing to a membership.

Local SEO built in

LocalBusiness schema, Google Business Profile sync review, sitemap to Search Console. Individual pages for class types (HIIT, yoga, cycling, strength, personal training) rank for specific queries and pull in prospects who are actively searching — not just browsing.

What you don't need

You don't need a Mindbody-hosted website that looks like every other studio in your city and loads in five seconds on mobile. You don't need a Squarespace template with a $50/month scheduling plugin bolted on and a separate $30/month marketing tool that barely integrates with it.

You need a site that makes it genuinely easy for someone to see your classes, understand your pricing, and book a trial — all in one place, all in your brand. One-time build cost, optional low-cost hosting, no recurring platform tax.

Pricing

Single-page fitness studio sites (classes, membership, location, contact) start at $1,200. Multi-page sites with class schedule, membership pricing, trainer bios, and booking integration typically run $2,800–$5,000. Technical SEO setup included with all multi-page builds.

Optional managed hosting from $30/month — includes nightly backups, SSL, uptime monitoring, and one hour of content edits per month on the Care plan. Class schedule updates, pricing changes, and trainer additions handled for you.

Full pricing breakdown →

Common questions

Single-page sites with classes, location, hours, and a contact form start at $1,200. Multi-page sites with class schedule, membership pricing, trainer bios, and booking integration typically run $2,800–$5,000. Technical SEO setup is included with all multi-page builds at no extra charge. See the full pricing breakdown →
Yes — Mindbody, Acuity, Pike13, Glofox, and other fitness platforms can be embedded or linked directly. Embedding keeps prospective members in your site's look and feel rather than bouncing to a generic scheduling interface. If you want to own the booking data and skip platform fees entirely, a custom booking flow is also an option — we'll scope it based on how you run classes and sell memberships.
Yes — and it should. A dedicated membership page that clearly lays out your tiers, what's included, and a strong CTA is one of the highest-converting pages a fitness site can have. It's a clean PHP page — no CMS required. On a hosting plan, pricing updates are handled for you within 24 hours.
Technical SEO setup is included with every multi-page build: LocalBusiness schema with address and geo, Google Business Profile sync review, NAP consistency check, and sitemap to Search Console. Fitness is a competitive local SEO vertical — individual pages for class types (HIIT, yoga, cycling, personal training) give Google specific content to rank for queries that are ready to convert. More on what's included in SEO setup →
Single-page sites typically deliver in 1–2 weeks. Multi-page sites with class schedule, membership page, trainer bios, and booking integration take 2–4 weeks. Turnaround depends almost entirely on how quickly content (class list, trainer bios, pricing) comes in — the build itself is fast. Every project starts with a free scope call before any timeline is committed.

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Also building for: salons, spas & beauty · restaurants & food service · all small businesses

Ready to turn your site into a member acquisition tool?

Tell me what you're working with — existing site, booking platform, what's not converting — and I'll send back a scope and quote.

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