Vertical · Salons, Spas & Beauty

Salon & spa websites that fill your books

A service menu that's easy to read on a phone. Staff bios that put a face to the name before a client even walks in. Booking integration that doesn't send people off to a generic portal and hope they come back. Fast, mobile-first, hand-coded — no Wix subscription eating into your margin.

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What a salon or spa site actually needs to do

Online booking integration

Vagaro, StyleSeat, Acuity, Square Appointments, Mindbody — embedded directly so clients book without leaving your site. No clunky redirect to a generic scheduling portal that looks nothing like your brand.

Service menu — clear and scannable

Full service list with descriptions, duration, and pricing. Organized by category (hair, nails, skin, waxing, etc.) so clients find what they're looking for without scrolling through a wall of text on their phone.

Staff bios & portfolio

Profiles for each stylist or therapist with their specialties and booking link. A before/after gallery or portfolio grid that shows — not just tells — what your team can do. Clients hire people, not businesses.

Gift cards & retail

Links to your gift card platform or online retail — Square, Vagaro, or custom integration. Gift cards are high-margin and evergreen; a site that buries the link is leaving money on the table.

Location, hours & contact

Structured LocalBusiness schema makes sure Google shows your current hours in search results. Parking notes, accessibility info, and a map embed — the details that turn a Google search into a walk-through-the-door.

Local SEO built in

LocalBusiness schema, Google Business Profile sync review, sitemap to Search Console, and NAP consistency across the site. Service-specific pages (cuts, color, facials, massages) give search engines more to rank for relevant queries.

What you don't need

You don't need a $200/month website builder with a booking add-on that costs another $40/month and breaks every time they push an update. You don't need a template your competitor two blocks over is also using — with your logo swapped in and nothing else changed.

You need a fast, custom site that looks as polished as your work, loads instantly on mobile, and makes it dead simple for someone to book an appointment. One-time build cost, optional low-cost hosting, no platform subscription eating into your revenue.

Pricing

Single-page salon sites (services, booking link, location, hours, contact) start at $1,200. Multi-page sites with separate service menus, staff bios, gallery, and booking integration typically run $2,800–$5,000. Technical SEO setup included with all multi-page builds.

Optional managed hosting from $30/month — includes nightly backups, SSL, uptime monitoring, and one hour of content edits per month on the Care plan. Gallery updates, service menu changes, and staff additions handled for you.

Full pricing breakdown →

Common questions

Single-page sites with services, location, hours, and booking link start at $1,200. Multi-page sites with separate service menus, staff bios, gallery, and booking integration typically run $2,800–$5,000 depending on page count. Technical SEO setup is included with all multi-page builds at no extra charge. See the full pricing breakdown →
Yes — any booking platform you're already on can be embedded or linked directly from your site. Vagaro, StyleSeat, Acuity, Square Appointments, Mindbody — all work. Embedding keeps clients on your site and in your brand rather than bouncing them to a generic booking portal. If you're not on a platform yet, I can help you pick one that fits how your business runs.
On a hosting plan, gallery photos and menu changes are part of your monthly content edit hours — email them and they're live within 24 hours. For higher-volume portfolios, the gallery can be built against a folder-based structure so adding photos is as simple as uploading a file without touching any HTML. We'll build the update flow to match how you actually work.
Technical SEO setup is included with every multi-page build: LocalBusiness schema with address and geo coordinates, Google Business Profile sync review, NAP consistency check, and sitemap submission to Search Console. Salons and spas are a strong local SEO vertical — your GBP listing drives most local pack results, and the site's structured data reinforces it. Service-specific pages (haircuts, color, facials, massages) give Google more to rank for specific queries. More on what's included in SEO setup →
Single-page sites typically deliver in 1–2 weeks. Multi-page sites with staff bios, gallery, and booking integration take 2–4 weeks. Turnaround depends almost entirely on how quickly content (service list, staff photos, pricing) comes in — the build itself is fast. Every project starts with a free scope call before any timeline is committed.

See all web design FAQs →

Also building for: fitness studios & trainers · restaurants & food service · all small businesses

Ready for a site that fills your books?

Tell me what you're working with — existing site, booking platform, what's not converting — and I'll send back a scope and quote.

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