Vertical · Retail Shops & Boutiques

Retail websites that sell while you're closed

A product catalog that loads fast and looks good. Store hours and location that show up correctly in Google when someone's deciding where to shop. Sale and event pages that give people a reason to come in this weekend. Online ordering or curbside pickup that doesn't require a $200/month Shopify plan for a store that does most of its business in-person.

Get a quote See pricing

What a retail or boutique site actually needs to do

Product catalog — static or light e-commerce

A browsable catalog of your products with photos, descriptions, and pricing. Static for in-store-first businesses, or embedded Snipcart or Shopify Lite for online checkout. Full custom e-commerce with inventory management available for businesses ready to scale.

Store hours, location & contact

Structured LocalBusiness schema keeps Google from showing wrong hours during the holidays or after a schedule change. A Google Map embed, parking notes, and a clean contact path — the details that turn a search into a visit.

Sale & event pages

Seasonal sale pages, holiday hours, trunk shows, pop-up events, and product launches. Content that gives customers a reason to check back and gives search engines something new to crawl. Easy to update on a hosting plan.

Online ordering & curbside pickup

Call-to-order links, curbside pickup forms, or a lightweight checkout — scaled to what your business actually needs. If you process a handful of online orders a week, you don't need a full Shopify infrastructure eating a monthly fee.

Gift cards & brand story

Gift card links (Square, Shopify, or custom) prominently placed — especially before holidays. An about page or brand story that tells why the shop exists and who's behind it. Boutiques that sell the personality sell more.

Local SEO built in

LocalBusiness schema, Google Business Profile sync review, sitemap to Search Console. Product-category pages and neighborhood pages give search engines specific content to rank for local queries — gift shops, clothing boutiques, specialty retailers, and more.

What you don't need

You don't need a $300/month Shopify plan with transaction fees when 90% of your sales happen in-store and you process twelve online orders a month. You don't need a template site that buries your brand behind generic stock photos and a color palette you didn't choose.

You need a site that looks as good as your storefront, makes it easy for someone to find your hours and see what you carry, and converts web traffic into foot traffic — or online orders when the doors are closed. One-time build cost, optional low-cost hosting, no platform taking a cut.

Pricing

Single-page retail sites (brand story, product categories, hours, location, contact) start at $1,200. Multi-page sites with catalog, sale pages, and online ordering typically run $2,800–$5,000. Full custom e-commerce is scoped separately. Technical SEO setup included with all multi-page builds.

Optional managed hosting from $30/month — includes nightly backups, SSL, uptime monitoring, and one hour of content edits per month on the Care plan. Sale page updates, inventory changes, and event additions handled for you.

Full pricing breakdown →

Common questions

Single-page sites with your story, product categories, hours, and contact start at $1,200. Multi-page sites with a product catalog, sale pages, and online ordering typically run $2,800–$5,000. Full custom e-commerce with a shopping cart starts higher — get in touch for a custom quote. Technical SEO setup is included with all multi-page builds. See the full pricing breakdown →
Depends on how you sell. A static catalog with product photos, descriptions, and pricing — plus a "visit the store" or "call to order" CTA — is often all a boutique needs. If you want actual online checkout, Snipcart embedded into a custom PHP site is the lighter path. A fully custom store with inventory management is available for businesses processing meaningful online volume. We'll scope what makes sense for how you actually operate.
On a hosting plan, product and inventory updates are part of your monthly content edit hours — email the changes and they're live within 24 hours. For higher-volume inventory, the catalog can be built against a lightweight data file or connected to a simple admin interface. We'll match the update workflow to how often your inventory actually turns.
Technical SEO setup is included with every multi-page build: LocalBusiness schema with address and geo, Google Business Profile sync review, NAP consistency check, and sitemap to Search Console. Product-category pages and neighborhood pages give search engines specific content to rank for local queries — gift shops, clothing boutiques, specialty retailers. More on what's included in SEO setup →
Single-page sites typically deliver in 1–2 weeks. Multi-page sites with catalog, sale pages, and online ordering take 2–4 weeks. Full custom e-commerce is scoped project by project. Turnaround depends almost entirely on how quickly content (product photos, descriptions, pricing) comes in — the build itself is fast. Every project starts with a free scope call before any timeline is committed.

See all web design FAQs →

Also building for: restaurants & food service · full e-commerce · all small businesses

Ready for a storefront that sells while you're closed?

Tell me what you're working with — existing site, product volume, what's not converting — and I'll send back a scope and quote.

Get a quote